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In addition to a wide array of confection, cold beverage and press, Martin's News will provide upscale hot beverage service with brand name coffee in select locations. Regardless though of the merchandise mix, we pledge to never sacrifice our customer's needs by excluding competitive vendors or product lines. Unlike many retail operators, we avoid vendor exclusivity contracts that limit product selection in vendor supplied equipment. It raises the build-out cost of a Martin's Newsstand but is one of several key factors that separate us from the competition.
It was not long ago when beverage coolers were considered inappropriate equipment for newsstands. A typical lobby shop carried newspapers, magazines, cigars, cigarettes and confection. Conditions change, tobacco sales have declined significantly and operational expenses are too high to make a profit on low margin product lines. Accordingly, beverages have become standard newsstand items.
This has dramatically changed the appearance of the lobby newsstand. Many newsstand operators devote a great deal of retail space to beverage coolers and their shops end up looking unappealing. Additionally, the cooler donated by Coca-Cola does not match the Pepsi cooler, which further compromises the look of the store and ultimately, the lobby of the building.
We take a different approach to selling beverages that minimizes the space required while respecting the newsstand design. By utilizing custom-made refrigeration units with remote compressors, we can display 40% more product in equivalent space.
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